Ruby Builders, with over 25 properties across Chennai, were beginning to establish their well renowned brand’s identity across social media and needed a steady stream of video and photo content to kickstart their pages and also sell more houses in the process.

Model houses in 2 of Ruby’s live projects, Ruby Dakshin and Ruby Royal Tower, were decorated and filmed for multiple reels to highlight the features of the properties. The videos were edited to popular trending reels audio clips to maximize online reach. The ongoing construction processes were also filmed for future use.